Free CRO Tool
What's a small conversion win worth?
Your conversion rate is the percentage of visitors who take the action you want. This calculator shows your current rate and — more importantly — how much extra revenue a modest improvement would generate from the exact same traffic.
Value per conversion is your average order value, or for lead-gen, the average revenue a lead is worth to you.
Your conversion rate
2.00%
What a better conversion rate is worth
The same traffic, converting a little better. This is why fixing conversions usually beats buying more clicks.
| If you improve CR by | New rate | Extra conversions/mo | Extra revenue/mo | Extra revenue/yr |
|---|---|---|---|---|
| +10% | 2.20% | +20 | $3,000 | $36,000 |
| +25% | 2.50% | +50 | $7,500 | $90,000 |
| +50% | 3.00% | +100 | $15,000 | $180,000 |
Find your conversion wins
Our CRO team will audit your funnel and pinpoint the highest-impact tests to run — free, in 48 hours.
Quick facts
Frequently asked questions
What is a good conversion rate?
Most websites convert around 2–3% of visitors. Anything above 5% is strong, and top-performing landing pages can exceed 10%. But 'good' is relative to your industry, traffic quality, and offer — the more useful question is whether your rate is improving over time.
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors, then multiply by 100. For example, 200 conversions from 10,000 visitors is a 2% conversion rate. Enter your numbers above to see your rate and a revenue-lift projection.
Why is improving conversion rate better than buying more traffic?
A conversion-rate improvement applies to all your existing traffic at once, so gains compound without extra ad spend. Doubling your conversion rate doubles revenue from the same visitors, whereas doubling revenue through traffic alone means paying for twice the clicks.
How much can CRO realistically improve my conversion rate?
Results vary, but disciplined conversion rate optimization commonly lifts conversions by 10–50% over a series of tests, and sometimes far more on underperforming pages. The calculator above shows what each of those lift levels would be worth to your business monthly and annually.
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